Americus Diamond offers a wide selection of jewelry in platinum and white gold.

What are the differences between platinum and white gold?

• When platinum emerges from the ground, it is a naturally white metal. To make white gold, yellow gold is alloyed with copper and silver, along with small amounts of nickel, zinc, or palladium to achieve a semi-white look.
• Platinum weighs 60% more than 14-karat gold.
• Because it is more rare, platinum is more expensive than white gold.
• White gold is a shiny metal as it wears. Platinum is not as shiny and maintains a silver patina as it wears.
• White gold is easier to polish than platinum. When scratched, platinum will actually separate to make room for the scratch without loss of metal. Both metals are soft and will scratch and bend with pressure.
• To achieve its white appearance, white gold is plated with rhodium, which is from the platinum family. To maintain white gold’s white look, it must be occasionally re-plated. Platinum will hold a finish such as Florentine longer than white gold.
• Platinum jewelry is 90%-95% pure platinum, making it very pure and hypoallergenic. Gold jewelry is 58% (14 karat) or 75% (18 karat) gold and is mixed with other alloys, which can cause allergic reactions in some people.

The bottom line: there is no perfect metal. When you come to Americus Diamond, we will show you the differences between the metals and help you select the best option for your jewelry.